When it comes to the premium beer market, one look does say a lot. Killians seized upon this storied beer’s difference and turned it into a phenomenal positive. By crafting a humorous story out of taste and color pallette, we created one of the most talked about beer spots of our time.
This was a project completed while freelancing at Foote, Cone & Belding in Chicago. What makes Mad Smarts & Kapow so valuable is our immersive presence across evolving marketing channels now revolutionizing marketing and media. Nobody shares our unique DNA repeatedly working in all media. Our impact is spreading.
