Fender is changing the game when it comes to marketing guitars. By creating the revolutionary Fender Play app, a simple yet technologically advanced tutorial, they successfully insert themselves deeper into the lives of their audience. We created an editorial email campaign that builds brand and engages remarkably at the inbox.
This was a project completed while freelancing at Kern Advertising in Los Angeles. What makes Mad Smarts & Kapow so valuable is our immersive presence across evolving marketing channels now revolutionizing marketing and media. Nobody shares our unique DNA repeatedly working in all media. Our impact is spreading.
