Launching Camrys, Corollas, and an Anime Rock Star. Oh my.

Celebrities have long endorsed automobiles–since the dawn of the motor age. But hiring a singing anime sensation to represent the Toyota Corolla got us gazillions of page views, impressions and attitude. The blogosphere loved Toyota and we won the Internet for months to come. We continue to develop video content and brand work, samples below.

This was a project completed while freelancing at interTrend in Los Angeles. What makes Mad Smarts & Kapow so valuable is our immersive presence across evolving marketing channels now revolutionizing marketing and media. Nobody shares our unique DNA repeatedly working in all media. Our impact is spreading.