Soccer fans know all about red and yellow penalty cards. But, for the World Cup, we created blue cards for Bud Light; fun social media contests fans throw at each other for fun and prizes. The entire game happened inside a second screen experience–delivered to fans before, during and after matches at the World Cup in Brazil.
This was a project completed while freelancing at BBDO in Chicago and New York. What makes Mad Smarts & Kapow so valuable is our immersive presence across evolving marketing channels now revolutionizing marketing and media. Nobody shares our unique DNA repeatedly working in all media. Our impact is spreading.
